The Instagram-based scouting project born from the partnership between Gucci Beauty and Photo Vogue Festival. Over 6000 photographs exploring the “Unconventional Beauty” theme were posted by photographers from across the world using the hashtag #theguccibeautyglitch. According to Gucci Beauty’s vision, the “beauty standards” must be rewritten to make room for diversity, the charm of imperfection, which reveals itself in all its distinctive magnificence that is the unique trademark of each individual.
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